IDC eXchange » Blog Archive » CEO Agenda for 2007: Customer Care and Innovation On Top Again

IDC eXchange » Blog Archive » CEO Agenda for 2007: Customer Care and Innovation On Top Again

Just to reiterate the comments in my previous post, Innovation appears in this report from IDC as #2 in the CEO priority list in 2007.

After customer care/service that takes #1, product and service innovation takes #2: "The growing focus on greater (and faster) innovation in product and service offerings is directly tied to the growing competitive pressures of globalization"

This makes sense and is consistent with what we said before. The more an industry or a company is exposed to the pressures of globalization, the more it is going to need innovation to gain and maintain its competitive position.