Synthesizing: the most important talent

With the proliferation of information that we're all experiencing, we all struggle to find ways to extract the essence, simplify and define understandable patterns in the complexity of the world. I'm realising that the ability to synthesize and present the complexity in simple understandable terms is an extremely valuable asset.

When you become conscious of the limited attention capacity that you have, you tend to recognise and reward those who have the ability to synthesize for you. That's why I believe the ideas about the attention Economy and the concepts of Return on Attention are so relevant.

Do the exercise: Can you still sit in a meeting room and keep your attention as someone goes through 50 slides in a presentation? Don't you appreciate when someone comes with the basic points and conclusions and give them a structure that makes sense and allows for decision making?

It would be great if we could start recognizing synthesizing talent in the corporate and media world. Instead of celebrating the exhibitions of deep knowledge, I definitely celebrate more the exhibition of synthesizing. I hope more people do the same.